Over 30 years experience in beauty and wellness
The ROI Team
Founded by industry-leader Gina Jacoby-Clements, ROI is built from over 30 years of successful sales experience. This solid knowledge base gives us the freedom to show true innovation and apply creativity to methods of growing income. Through principles of gratitude and inspirational involvement, your energized team will exceed not only the company's expectations, but also their own.
Gina Jacoby-Clements
President & Chief Inspiration Officer
Gina Jacoby-Clements is a highly effective sales executive with a strong entrepreneurial spirit. She has worked in the spa, wellness, beauty, and skincare industry since 1988. After completing cosmetology school in 1992, she quickly climbed the ladder of success as a salon manager, becoming a distinguished professional makeup artist in Los Angeles. She launched her first spa and beauty retail store in Studio City, CA in 1999 before opening a second spa in 2001 in Santa Monica.
Winning national sales awards for exceeded sales goals in services and retail sales, Gina Jacoby-Clements is certainly a master of her craft and continues to set the bar of expectations in the spa and wellness industry, working with brands such as Epicuren, Merle Norman, YG Labs, Rhonda Alison, Prescription Plus, Cellex C, and many more.
By 2005, Gina moved from ownership to brand management, opening numerous Sephora and Saks Fifth Avenue locations for a new Australian cosmetic line. Gina realized that natural/pure ingredients were becoming increasingly important, which led her to join La Bella Donna Mineral Cosmetics. After investing a number of years developing and growing the company, Gina created Revenue of Inspiration – the professional culmination of her knowledge, experience and passion for the spa industry. Her 28 years of hard work and determination has created a business where spa and wellness leaders all over the world receive expert advice and guidance from a professional whose level of expertise continues to surpass all expectations in the spa industry.
Erin Kelley
VP of Business Operations
Erin Kelley joins ROI as Developer of Inspiration. What this basically means is Erin truly runs the show. Along with Gina’s assistance Erin is in charge of day to day operations. Erin’s extensive background in administrative support, business strategy and partnerships details, is a true asset to the company. Erin has worked with top-level companies such as State Farm, Laughter Heals, WSI Global Solutions, and iBid Motors. Erin brings a “let’s do it” attitude with her exceptional skills in organizing and planning to ROI’s Inspirational Team. Our partnerships are the most important thing to all of us at ROI, and Erin prides herself on strong follow up and follow through on all levels of support. With over 20 years in customer service, Erin excels in making sure every client feels like family!
Kristy Elvirez
Animator of Sales Specialist
Kristy joins Team B[U] + ROI as our Animator of Sales Specialist. Born and raised in vibrant Miami, Kristy has a rich background in aesthetics, artistry and customer experience. As a licensed aesthetician and trilingual communicator, Kristy connects effortlessly with clients, ensuring every interaction is memorable and personalized. In her spare time, Kristy loves to explore cultural art scenes in her area and perfect her latest creative project.
Taylor Barry
Brand Builder
Taylor Barry is an expert in client experience and has a deep understanding of staff and consumer behavior. Beginning her beauty career at CHANEL, she was brought to the Hudson's Bay Company to grow their intersell staffing model and emerging beauty category. As a brand builder, she leverages her unique experience to enhance the core fundamentals of brands looking to scale in retail and spa.
Ashley Jarrin
Sales Director - East Coast
Ashley Jarrin is an award-winning Territory Manager with extensive experience in the beauty and wellness sector. She has generated over $1 million in annual revenue while managing 150+ pharmacy, salon, and dermatology partners. Recognized for her sales performance, Ashley excels in new account acquisition and upselling, with expertise in strategic sales, account management, and customer service. She holds a Bachelor of Science in Business Administration and a Certificate in Makeup Artistry, combining analytical skills with a passion for the beauty industry to develop effective sales strategies.
Emily Benson Rhodes
Global Brand Director
Based in London, Emily has extensive experience working with Harrods, Selfridges and other bespoke fashion brands within Savile Row and across the UK. A classicly trained bespoke tailor for 10 years, Emily went on to become the head of public relationships. She led the charge in maintaining high-end business accounts and branding for each of their private clients. Emily’s specialty is to curate unique products to complement a buyer’s assortment for their clientele.
Wendy McKay
Exceptional Motivational Trainer
Wendy McKay is an industry veteran of the spa industry with over 22 years of top-level experience. Wendy brings her knowledge, insight and inspiration to ROI Leaders as the Exceptional Motivational Trainer = EMT: Wendy started by working her way from lead aesthetician to spa director at the largest day spa in Philadelphia. Serving holistic and skin care research committees; addressing medical and aesthetic groups on new education models and business practices; conducting corporate seminars at trade shows, conferences and continuing education programs on up to date knowledge is high priority. She joined the Hylunia team as a Skin Care Educator and has been teaching aestheticians, students, directors, nurses and doctors about her "total body wellness" philosophy since 2004. Wendy creates education tools to ensure that everything is market-specific, cultural needs are met within all programs, along with conceptualization for true success.
Kesha Smith
Sales & Education Executive
Kesha is an industry leader committed to the health and preservation of your naturally beautiful skin. Based out of Atlanta, she come to us with over 20 years of experience. Kesha is passionate and dedicated to educating clients on anti-aging and the enhancement of beauty. An Aesthetician, brand educator, certified makeup artist/ trainer and lash technician, Kesha has led an exciting career. As a Studio Artist with Smashbox cosmetics and Celebrity Artist with Fashion Fair cosmetics, Kesha has taught master classes, led trend shows and worked on set during fashion shows and doing print work. Her love of Aesthetics has afforded her the opportunity to grace spa clients with her gentle touch and educate them through her extensive knowledge of skincare and artistry techniques.
Ruby Bonilla
Master Esthetician and Makeup Artist
Ruby Bonilla has been a makeup artist for 7 years and a product educator for 4 years. Her passion for beauty didn’t start like your typical makeup artist story, her’s began when she started working in retail. Since then Ruby’s passion for beauty and education has grown. Her goal is to not only teach clients tips and tricks but also build their confidence.
Brand Uncover
Interview with Sarah Biggers, founder of CLOVE + HALLOW and beauty buyer Michelle G., of Credo.
What a breath of fresh air [ROI] is, not only is it affordable and great buyers but you also have one of the beauty industry leaders helping you along the way. I have learned more from Gina in a couple of conversations than I have from any other source.